Creative workshop where impact strategies meet Hip-Hop culture.
Who is this for?
Creative professionals, brand strategists, marketers, founders, and anyone building impact-driven projects.
What is it all about?
Join us for an energising workshop where we explore how to sample and remix brand strategies — just like Kendrick Lamar transforms classic tracks into powerful new anthems. We’ll dissect how iconic brands borrow, adapt, and reinvent to stand out in crowded markets — and how you can do the same.
Expect real-world case studies, sharp insights, and practical tools to take back to your team — whether you’re refreshing a brand, launching a new campaign, or looking to shift perspectives.
And after all that: an open-bar after-party with a hip-hop set by DJ Ratty. Because who said making impact work shouldn’t be fun?
Delivered by Serge Yamroz, Brand Manager at Impact Hub Berlin and founder of SPIV strategic marketing studio. With 10 years of experience in launching and scaling brands, Serge brings a fresh approach—drawing from hip-hop culture as a creative lens for strategy, impact, and storytelling.
Tickets are free – just register in advance. We’ll be raising donations during the event to support children affected by the war in Ukraine: https://www.mayabackpack.help/
Join us on Friday, June 20th, for the tenth (!) BRUNCH FOR CHANGE in collaboration with NEW STANDARD.S for coffee and plant-based baked goods.
We invite all Berliners, civil society organisations, initiatives, businesses and networks dreaming about, and organising for, long-term socio-ecological transformation in the city. This is an open space to connect with like-minded people, debate, find collaborators, share and be inspired.
